The Brandini
Brand strategy and visual identity design for CPG brands
Strategic branding that will help you turn your product into a brand that speaks for itself without the overwhelm of doing it yourself or wasting time on guesswork, even if you’re starting from scratch or need a complete rebrand.
LET ME GUESS…
You have damn good products, but struggle with turning that into a brand that gets noticed.
And when you don’t have a strategic plan to build brand recognition you:
Hustle your ass off but stay invisible despite having an amazing product.
Waste time and money on DIY branding that doesn’t reflect your quality.
Watch competitors with worse products but better branding win the shelf space.
DISTILLING IRRESISTIBLE BRANDS
Introducing
The Brandini
The Brandini is the turning point for F&B founders ready to stop blending in and start getting recognised.
The Brandini is the turning point for F&B founders ready to stop blending in and start getting recognised. We’ll uncover your brand’s core, define your positioning, and create a complete visual identity system that reflects the quality and soul of your product. You’ll walk away with a full brand identity and the clarity, confidence, and credibility to show up even better.
What’s inside The Brandini?
THE DELIVERABLES
Brand Strategy Workshop (1.5-2hrs online)
After you fill in your brand questionnaire, we kick off with a strategy workshop where we dive deep into your brand foundations, audience, positioning, competitors, and more. It’s intense but dynamic!
This is normally scheduled for Day 1 and makes sure we have a solid base before touching any visuals, because great branding starts with getting the recipe right.
Brand Strategy Document
This is your brand’s recipe book, everything we distilled from the strategy workshop, documented so you can reference it anytime. It includes your brand purpose, target audience, positioning, messaging pillars, competitor analysis, and the strategic direction that’ll guide every decision you make.
Creative Direction (2 concepts)
Based on the strategy we created together, I’ll map out the visual direction for your brand; the mood, the aesthetic, the vibe we’re going for.
You’ll see initial concepts showing different approaches to typography, colour, imagery, and design style. We align on direction here first, so when the full visual identity comes through, revisions are saved for the good stuff.
Complete Logo Suite
You’ll get 2-3 logos; primary logo, secondary logo, and logomark to represent your brand. This gives you options for different spaces and applications
Colour Palette Selection
You’ll receive a carefully curated colour palette that works harmoniously across your brand. Each colour is selected to reflect your personality and attract the right audience, with pairing and usage guidance so you know exactly how to use them with confidence.
Typography Selection
Your fonts are chosen to carry your message with the right tone, from headings to body text, each typeface reflects your brand personality. You’ll receive clear usage guidelines so everything stays consistent and on-brand.
Brand Guide Sheet
Your brand essentials condensed into a single page. Including fonts, colours, and logos for maintaining consistency without sorting through the full guidelines each time.
Perfect for sharing with collaborators, checking on mobile, or keeping your brand cohesive every time.
Brand Guidelines Document
Once everything’s approved, you’ll get a detailed, branded guide that includes logo rules, colour specs, font usage, and all the essentials to keep your brand looking cohesive wherever it shows up.
EPICENTRO WINES
Authentic Chilean Pipeño (coming soon)
The Brandini
(Brand Strategy, Brand Identity)
The Cocktail Method
After working with many clients, I’ve refined my process to get great results without wasting time. We align on the vision early through working together on the strategy, keep revisions focused on improving not changing direction, and I give you guidance when it matters most to keep your brand moving forward.
Step 01
CREATE THE BRAND RECIPE (STRATEGY)
We start with The Brand Recipe Workshop to define your story, values, audience, and positioning.
I then research your competitors and market to build strategy document with your strategy insights and creative direction.
Step 02
SHAKE & POUR (DESIGN)
Your full visual identity is designed: logo suite, colour palette, typography, and supporting elements. You’ll receive a video walkthrough explaining every design decision in the brand presentation document.
Step 03
SERVE & ENJOY (DELIVER)
You’ll receive all final files, brand guidelines, and your brand sheet, clearly organised and ready to use. Everything is set up for you to stay consistent and confident, with an Offboarding Call for next steps.
Let’s get real... What are our clients saying?
Hi, I’m Vicky
I help food and beverage founders turn their products into brands that do the talking, so they can focus on what they do best.
I’m the one who dives deep into your story, your audience, and what makes you different, then distills it all into branding that feels like you, attracts the right people, and opens doors you’ve been knocking on for way too long.
Strategy first, always. Because great branding, like a great cocktail, starts with getting the recipe right; the foundations, the balance, the intention behind every choice.
The Brand Mixologist Method
The recipe I use to make your brand irresistible
Because when we work together, it’s not just about pretty visuals, it’s about creating something that makes people feel something and remember your brand long after they’ve tasted your product.
When you work with me, you’re not just another project on my to-do list, you become my priority. Here’s what that looks like:
- I only take on a few projects at a time, so your brand always gets my full attention.
- I dig deep into your story, product, and goals until I know your brand inside out.
- I’ll ask all the right questions (and probably a few unexpected ones) to get clarity where it matters most.
- I work with you, not just for you, collaboration is my favourite ingredient.
- I treat your brand like it’s my own, with the same love, strategy, and attention to detail.
- I believe great design isn’t rushed, so every detail gets the time it deserves to shine.