The Pack Sour
Custom packaging & label design services for CPG brands
Your packaging is the most powerful expression of your brand. Strategic packaging design helps you stand out from competitors, communicate your story, and create a memorable experience that keeps customers coming back.
Meet
The Pack Sour
PACKAGING DESIGN & LABEL DESIGN SERVICES FOR food and beverage CPG BRANDS
This is where your product looks as good as it tastes. We design packaging that’s strategic, compliant, and impossible to ignore. Whether you’re launching fresh or doing an overhaul, we create designs for your specific context: online stores, retail shelves, or farmers markets.
The result? You go from “just another product on the shelf” to “what is THAT?!” Packaging that catches eyes, meets FSANZ compliance, and makes people reach for your product before they even know how good it tastes.
We design food & beverage packaging across every stage:
Primary Packaging
Immediate container that holds the product itself.
Secondary Packaging
Outer layer that protects or groups primary packaging.
Unboxing Experience
Branded print details that create more impact.
What you get inside The Pack Sour?
& HOW WE WILL SUPPORT YOU
The Packaging Prep Bar
A guided Notion-based tech sheet that walks you through exactly what you need for compliant, production-ready packaging. Tailored specifically for food and beverage brands.
Packaging Strategy Session
We define your category positioning, competitors, target audience, USP, and packaging strategy. This becomes the foundation for every design decision.
Strategic packaging design
We design story-driven packaging for your product(s) that’s impossible to ignore, whether it’s a pouch, label, can, or box. Designed for clarity, recognition, and connection.
The Mockup Kit
A curated set of high-quality, ready-to-use product mockups featuring your new packaging. Perfect for social media, wholesale presentations, or marketing campaigns while you wait for physical samples.
Before starting our packaging design services, you’ll need:
Brand Guidelines
Logo Files
Color Palette
Font Files
Product Copy & Content
Packaging & Label Dielines
Don’t have branding yet?
We can help with that! Our brand and packaging design service gives you a strategic foundation + shelf-ready packaging in one cohesive system.
How it works
The Cocktail Method
Step 01
CREATE THE RECIPE (STRATEGY)
We start with a Packaging Strategy Session to define your category, competitors, target audience, USP, and positioning. Then we create a mood board for your product line based on your brand identity and our packaging strategy.
Step 02
SHAKE & POUR (DESIGN)
We design your labels and/or secondary packaging based on the approved strategy. You’ll receive a video walkthrough explaining every design decision, presented in a comprehensive packaging presentation document.
Step 03
SERVE & ENJOY (DELIVER)
You’ll receive all final files ready-to-print and mockups, clearly organised and ready for production. Everything is set up for consistency and confidence, with an Offboarding Call to walk you through next steps.
Hi, I’m Vicky
The Go-To CPG Packaging Design Studio for Food and Beverage brands
I help food and beverage founders turn their products into brands that do the talking, so they can focus on what they do best.
I’m the one who dives deep into your story, your audience, and what makes you different, then distills it all into branding that feels like you, attracts the right people, and opens doors you’ve been knocking on for way too long.
Strategy first, always. Because great branding, like a great cocktail, starts with getting the recipe right; the foundations, the balance, the intention behind every choice.
I know how it feels to have a quality product that keeps getting overlooked because your packaging doesn’t stand out.
Once you get The pack sour, you will:
- Stand out in a crowded market without second-guessing your design
- Feel confident your packaging reflects your quality
- Ditch the “good enough for now” packaging holding you back
- Build a brand customers actively seek out
- Feel confident pitching to retailers and stockists
