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About the brand

FORTY SIX

Forty Six is a boutique distillery specialising in the creation of artisanal, infused gins that redefine the traditional gin-drinking experience. The core focus is the meticulous crafting of premium gins infused with unique and unexpected flavour combinations. Using a blend of traditional distillation techniques and innovative infusion methods.

The challenge

Forty Six needed a brand identity and packaging, with the goal of increasing brand awareness and growing their business. As a new brand, they are looking for consistent and cohesive visuals, that will reflect who they are. They engaged The Brand Mixologist to provide designs that would take their business to the next level.

OUTCOME

We developed a full brand strategy and a long-term plan for scaling, including an ideal client persona profile, brand attributes definition and messaging. The brand strategy was translated into a visual identity (logo design, colours, typography) and packaging (labels). The Brand Mixologist also designed and developed a new professional and cohesive website.

Scope of the project

  • Brand Strategy
  • Visual Identity
  • Logo Design
  • Label Design
  • Packaging Design
  • Website Design

The Storie

Forty Six contacted The Brand Mixologist looking to create a brand identity. Victoria, the founder of The Brand Mixologist worked on the project since the starting phase, the brand strategy, defining their mission, vision and core values.

Mission

Our mission is to inspire and energise urban communities through exceptional coffee experiences, fostering creativity, connection, and exploration in every cup.

Vision statement

Forty Six aspires to be the beating heart of urban creativity, that inspires connections, culture, and innovation.

Brand values

  • Innovation
  • Community
  • Authenticity
  • Quality

Brand STRATEGY

Forty Six aims to revolutionise the coffee experience by creating a brand that captivates consumers instantly. To achieve this, we’ll develop a comprehensive brand strategy focused on defining our target audience, positioning in the market, and articulating our mission, vision, and core values. By understanding our ideal buyer persona and crafting a unique brand voice, we’ll ensure that Forty Six stands out from competitors and resonates with customers on a deep level. This strategic foundation will guide the development of our visual identity, including logos, packaging, and an engaging website, ensuring that every touchpoint reflects the dynamic and vibrant essence of Forty Six. Through careful competitor analysis and innovative design, we’ll create a brand that is unmistakably bold, inviting, and impossible to ignore.

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VISUAL IDENTITY

The Brand Mixologist focused on uncovering Forty Six’s brand strategy, which highlights the lively and energetic vibe of city living. Inspired by handwritten fonts and the use of coffee order abbreviations on cup lids, these ideas were merged to create a cohesive visual identity. This involved logo design, colour choice, font styles, and website design, all aimed at capturing the brand’s distinct characteristics and messaging.

BRANDING

The Brand Mixologist dived into understanding Forty Six’s brand strategy, highlighting the lively essence of city life. Taking cues from handwritten fonts and coffee order abbreviations, these elements were seamlessly woven into a cohesive visual identity. This included logo design, colour schemes, font choices, and website layout, all aimed at capturing the brand’s unique personality and message. The aim was to create a memorable, timeless, and appealing visual identity tailored to the target audience. By analysing the target demographic and psychological colour matches, an ideal colour palette was curated. In line with Forty Six’s goal of business growth and increased sales revenue, a complete rebranding approach was taken, discarding any pre-existing visuals.

PACKAGING

The packaging designed for Forty Six was mainly for the coffee cups. The point here was to have the logo readable with the cup straight and upside down. Packaging for a coffee shop, particularly in the case of Forty Six, focuses predominantly on coffee cup design. The primary objective is to ensure that the logo remains readable even when the cup is held straight or upside down. This ensures brand visibility and recognition, regardless of how the cup is handled by customers. Additionally, the packaging may include other elements such as sleeves or holders, which can further reinforce the brand’s identity and provide additional space for messaging or design elements. Overall, the packaging for Forty Six is carefully crafted to not only protect and contain the coffee but also serve as a powerful branding tool that leaves a lasting impression on customers.

WEBSITE DESIGN

The website for Forty Six, the coffee shop, acts as a vital online hub that mirrors the brand’s lively and energetic vibe while offering a seamless and enjoyable user experience. Designed to match Forty Six’s identity, the website features bold fonts, vibrant colours, and captivating images that capture the spirit of city life. Navigation is simple, allowing visitors to easily explore the menu, learn about the coffee selection, and discover upcoming events or specials. Additionally, the website may offer online ordering for pickup or delivery, a blog with coffee-related content or local happenings, and links to social media for community engagement. Overall, the Forty Six website serves as a digital shopfront that not only showcases the brand’s offerings but also invites visitors to experience the vibrant atmosphere and sense of community found in the coffee shop.

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