Work with the brand mixologist

WE are a Food & Beverage branding and packaging design studio

See what our happy clients are saying about working with us...

Take a closer look to our service menu

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Brand Strategy + Brand Identity Design

The Brandini

The Brandini is the turning point for F&B founders ready to stop blending in and start getting recognised. We’ll uncover your brand’s core, define your positioning, and create a complete visual identity system that reflects the quality and soul of your product. You’ll walk away with a full brand identity and the clarity, confidence, and credibility to show up even better.

Strategy + Identity + Packaging

The SIP Experience

Crafting an irresistible food or beverage brand isn’t just about making it look good, it’s about making it mean something. You could have the most delicious product in the world, but if your strategy, visual identity, and packaging don’t communicate that to the right people? You’re leaving sales, recognition, and growth on the table.
With strategy, identity, and packaging mixed specifically for your product and audience, we’ll turn your ideas into a brand that sells. You’ll walk away with a brand that reflects your quality, competes on shelves, and does the selling for you.

Packaging Design

The Pack Sour

This is where your product looks as good as it tastes. We design packaging that’s compliant, strategic, and impossible to ignore, the kind that makes people reach for it before they even know how good it tastes.

You go from “just another product on the shelf” to “what is THAT?!” Visuals that catch eyes and meet FSANZ rules, so your product is ready to sell in-store, online, or in a stockist’s dream shop.

Hi, I’m Vicky

I help food and beverage founders stop blending in and start getting recognised, through strategic design that actually converts.

I studied nutrition back in Chile (didn’t see the branding thing coming, tbh). Moved to Australia. Started designing for food brands. Married a chef. And somewhere between obsessing over label details and tasting way too many product samples, I found my thing.

Here’s what I learned: most food and bev brands are hiding incredible products behind forgettable branding. Like pouring a perfectly balanced cocktail into a plastic cup.

So now I help founders like you build brands that don’t just look damn good but that stand out, attract the right buyers, and make you impossible to ignore.

Disclaimer: This process is suspiciously smooth 🚨

The Cocktail Method

After working with many clients, I’ve refined my process to get great results without wasting time. We align on the vision early through working together on the strategy, keep revisions focused on improving not changing direction, and I give you guidance when it matters most to keep your brand moving forward.

Step 01

CREATE THE BRAND RECIPE (STRATEGY)

We start with The Brand Recipe Workshop to define your story, values, audience, and positioning.
I then research your competitors and market to build strategy document with your strategy insights and creative direction.

Step 02

SHAKE & POUR (DESIGN)

Your full visual identity is designed: logo suite, colour palette, typography, and supporting elements. You’ll receive a video walkthrough explaining every design decision in the brand presentation document.

Step 03

SERVE & ENJOY (DELIVER)

You’ll receive all final files, brand guidelines, and your brand sheet, clearly organised and ready to use. Everything is set up for you to stay consistent and confident, with an Offboarding Call for next steps.

Have a taste of my work

SUGARLICIOUS

Australian Cake Shop

The Brandini
(Brand Strategy, Brand Identity)

OZ CHILADOZ

Authentic Mexican Chilli Candies

The SIP Experiecne
(Strategy, Identity, Packaging)

HBC TRADING AUSTRALIA

Worldwide gourmet food distributor

The Pack Sour
(Label & Packaging Design)

Let’s get real... What are our clients saying?

“Vicky is an amazing person and amazing in what she does. She created a brand that I love and I can feel proud of. The whole process was really smooth. I can’t recommend her enough.”

Lucy M.

"I’ve already had so much great feedback on the rebrand and I can’t wait to launch the new product and see it in the supermarkets. I feel so confident in the direction my brand is heading thanks to her work."

Naomi G.

"I believe this new brand identity will elevate the perception of Epicentro, helping us stand out in the Australian market while staying connected to our Chilean roots."

Juan Carlos R.

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