Distilling irresistible brands that people can (almost) taste

Strategic branding and packaging for food and beverage founders who know their product is too damn good to be ignored.

So, what’s the story behind your product?

Is your brand doing the talking, or are you still doing all the convincing?

You’ve tasted, tested, tweaked your recipe. Your product? It’s damn good.

But when your brand looks more instant coffee than espresso martini, you’re stuck explaining why it’s worth it. Over and over again. And honestly, that’s exhausting.

Good news. it’s not you. It’s your brand foundation.

You’ve already done the hard part, you’ve got the product, the flavour, the story, the vision. But without a clear brand strategy (aka recipe), your visuals and packaging are blending in.

So instead of doing the talking for you, your brand’s leaving all the convincing to you. And that’s not sustainable.

Your brand should show your quality and attract the customers and stockists you actually want.

With the right strategy and design, the right people find you.
And you don’t have to convince them.

Because great branding doesn’t start with colours or logos. it starts with clarity.

Introducing The SIP Experience

Strategy. Identity. Packaging.

What would it feel like to have a brand that sells your product before you say a word?

The SIP Experience is made for food and bev founders who are done explaining and ready to stand out.

We’ll mix strategy, identity, and packaging into a brand that stands out, attracts the right buyers, and is impossible to ignore.

Ready to have a sip?

Here's what our lovely clients are saying about working with us.

Hi, I’m The Brand Mixologist. But you can call me Vicky

I help food and beverage founders stop blending in and start getting recognised, through strategic design that actually converts.

I studied nutrition back in Chile (didn’t see the branding thing coming, tbh). Moved to Australia. Started designing for food brands. Married a chef. And somewhere between obsessing over label details and tasting way too many product samples, I found my thing.

Here’s what I learned: most food and bev brands are hiding incredible products behind forgettable branding. Like pouring a perfectly balanced cocktail into a plastic cup.

So now I help founders like you build brands that don’t just look damn good but that stand out, attract the right buyers, and make you imposible to ignore.

WHAt’s on the menu?

Branding, Packaging & Website Design for CPG Food & Beverage Brands

What if your brand tasted as good as your product?
If your visuals still feel DIY while your product’s shelf-ready, it’s time to refine the recipe (AKA brand strategy). Let’s craft a brand that tells your story, attracts the right people and drives more sales.

Does your packaging stop people… or blend into the shelf?
If your product is packed with flavour but the outside doesn’t reflect it, you might be getting overlooked. Let’s design packaging that makes them crave it, before the first bite (or sip).

Your dream customers and stockists are checking you out.
What are they seeing?
We design websites that show off your product, your story, and your flavour. Your website should make it ridiculously easy to understand what you sell.

Thirsty for some tasteful design?

“I love how everything turned out, the brand and packaging look incredible, and I finally have something I feel proud to promote and grow.”

“It has been amazing to work with Vicky. Since I saw her website and branding, I knew she was going to help me bring my brand to life, and she absolutely did. The result completely exceeded my expectations.”

“Vicky is professional, creative, and just so talented at what she does. I recommend her to everyone looking to brand or rebrand their food and beverage business.”

Lucy Mancilla
Founder of Oz Chiladoz

WTF do I put on my label?

A done-for-you cheat sheet for packaging info.
No Googling, no guessing.

Say goodbye to wasting hours figuring out what goes on the front and back of your pack. This Notion-based guide breaks down what you actually need to include, based on real FSANZ rules (yep, we even added links).

You’ve poured your heart into your product, now it’s time for your brand to pour it back.

Your branding and packaging need to look as good as your product tastes, and tell your story before anyone even takes a sip (or a bite).