What no one tells you about branding for food brands
Branding Isn’t Just a Logo. It’s the Whole Damn Experience.
Like… it’s how your product feels in someone’s hands. How it looks on a crowded shelf. How people describe it to their friends. It’s the vibe, the personality, the reason they choose you over the big guys. And that’s what I love crafting with you, brands that are as irresistible as your product(s).
DISTILLING IRRESISTIBLE BRANDS
BUT, before we talk business, let’s get personal for a sec.
I’m Vicky, designer, creative thinker, and self-proclaimed brand mixologist.
You’ll usually find me with a coffee in one hand and my laptop (or cocktail shaker) in the other.
I’m a little obsessed with packaging (yes, I’m the person taking photos of labels while everyone else shops for food), and I never leave a market empty handed, whether it’s a handmade candle, a ceramic mug, or a new resin cheeseboard I definitely didn’t need but somehow needed.
When I’m not working with food and beverage founders, I’m usually playing with Stormy (my Siberian Husky and uninvited 6 a.m. wake up call) or checking if my plants are still alive (they’re mostly fine). Oh, and yes, I still owe myself a wedding scrapbook. One day!
I’m obsessed with chocolate (the darker the better), own too many knit jumpers (finally useful in Tassie), and I’m the kind of person who believes every good brand (and every good cocktail) starts with the right mix of ingredients.
This is the part where I’m supposed to list my professional credentials.
But truth be told, I didn’t take the most traditional path to becoming a designer.
Back in Chile, I actually studied Nutrition. At the time, I had no idea that understanding ingredients, food regulations, and nutritional panels would become one of my biggest design advantages later on.
When I moved to Australia, I decided it was time to finally follow the thing I’d always wanted to do: Graphic Design. Both my parents are designers, so of course I tried to not be like them.
After a few years in hospitality and way too many coffees later, I landed my first design job at a food company and started to fell in love with packaging design, colour palettes, typography, and the strategic process of creating labels that make people want to pick up a product before they’ve even tasted it.
Somewhere between designing some labels and marrying a chef (which probably sealed my fate in the food world), The Brand Mixologist was born.
Now I spend my days helping food and beverage founders turn their products into brands people can’t ignore.
WHAt’s on the menu?
Branding, Packaging & Website Design for CPG Food & Beverage Brands
Let’s get real... What are our clients saying?
